Posted by: Media Manager | May 29, 2017

Domtar’s Stacked Deck – Artifact of the Week

The local paper mill, which began as the Toronto Paper Mfg C0 then transitioned to Howard Smith and finally to Domtar, like its competition utilized sample books / swatch books including the ones on the right edge of the photo below as an important tool in marketing its product.
papermaking
However, at one point the company tried a different angle, using a direct-marketing campaign employing over-sized playing cards with cheesy phrases printed on the various grades and colours of paper then in manufacture across the Domtar Fine Papers division. An explanation of the rationale is provided in the introduction below.

The package of cards also includes a small brochure on how to play the paper game.

What follows is a sampling of the actual playing cards.

This artifact is a recent donation from a member of the Cornwall community. What’s tucked away in your closet? If you have something of interest with a strong local connection please let as know at cornwallhistory@outlook.com .

 

 

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Cornwall Industry

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In The Wood House at the waterfront, Cornwall, Ontario, Canada

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